Tonique Contour is THE bra that rewinds time

Playtex have just launched one of their biggest advertising campaigns in recent years, to promote this revolutionary concept in bra design.


Quoting Playtex' s own advertsing. "Tonique Contour is THE bra that rewinds time." With its unique innovation this new type of T-shirt bra has been designed especially for women who want a bra that is not only comfortable but also gives a younger, firmer looking bust.


The new patented ‘flexi support’ panel is designed to adapt perfectly to the bust, gently supporting at the sides as well as along the bottom of the breast creating a natural rounded shape. 


The microfibre cups contain a light padding, cushioning the ‘flexi support’ panel to ensure comfort and invisibility under clothes. The tulle top cup and the light feminine detail on the centre gore and straps gives a chic yet discreet look that works well under a variety of outfits."


So how does the Tonique work? The Tonique Contour Bra is designed to lift the breasts in a comfortable yet noticeable way, thanks to the patented Flexi Support panel. This Flexi Support panel works by gently contouring and supporting the bottom and the sides of the breast to give a younger, firmer looking bust, replacing the need for an underwire.


The Tonique Contour bra starts life as a lightly padded moulded cup. Into this lightly padded cup we fuse a flexible plastic support panel that is cut, adapted and placed specifically to suit every cup size. Once we have fused the flexi support into the cup we layer gentle padding over the insert itself to ensure it cannot be felt whilst wearing the bra. 

The cup is then covered in a soft silky microfibre to create a smooth cup that is invisible under clothes and designed to give maximum comfort. The feminine details of the tulle top cup, central rose detail and lightly decorated straps give this bra a chic and elegant feel whilst being suitable for everyday wear.


Also, they have just released the Tonique Contour decorated, which has a stunning lace overlay on the cup and detailing tulle which come with matching Tonique Contour decorated briefs. They are Maxi briefs with control panels, to help suck in your tummy. Perfect for that summer's day out.


So if you don't feel you get the support or shape you would like from your current bra, if you don't like underwired bras , yet don't like the way soft cup bras look on you, then the Playtex Tonique Contour is the bra for you.